i’m carissa and this is my blog.
Hispanics have emerged more as digital consumers and become more identifiable by advertisers. Due to this emergence, advertisers are searching for ways to reach this target audience with more culturally relevant content. With a U.S. population of 56 million, Hispanics present a great opportunity that advertisers cannot ignore. Click the image to read more.
The following writing sample is a press release I wrote for my PR writing course at UT. After a mock press conference held during class, I wrote this fictional press release about the annual Forty Acres Fest featuring Willie Nelson and The Roots. Click on the image to read more.
The following writing sample is a news story I wrote for my PR writing course at UT. This news story is fictional and pertains to UT’s famous legend of the albino squirrel. Legend says if you see an albino squirrel on UT campus before an exam, you’re guaranteed a passing grade. Click the image to read more.